Rachael Smith
Social Media Manager

Helping brands grow through creative content, strategic planning and a human touch.

About me

Hi! I’m Rachael, a bubbly, creative, and deeply passionate social media manager with a love for storytelling, fashion, and fitness. With a background in marketing, fashion communication, and digital design, I bring a holistic and stylish approach to every brand I work with.

I’ve managed social media for everything from window furnishing brands to beauty businesses, and collaborated with online influencer personalities to bring stories to life on platforms like Instagram and TikTok.

My secret sauce? Creativity, consistency, and content that connects.

My Services

  • Minimalist line art of four objects: a heart, a circle, a paper airplane, and a square, positioned on a horizontal line.

    Social Media Management

    Content planning & scheduling

    Feed curation & visual direction

    Community engagement

    Performance reporting & optimisation

  • Line drawing of a woman with glasses, hair in a bun, working on a laptop and making an OK gesture with her hand.

    Platform Support

    Instagram, TikTok, Pinterest, Facebook, LinkedIn & YouTube

  • Line drawing of a security camera with a crown on it, on a dark background.

    Content Creation

    Reels & video editing (Canva, Premiere Pro)

    Caption writing & brand voice development

    Graphics, carousels, and story design

Portfolio Highlights

  • Boosted reach with engaging Instagram content

  • Selected and edited photography from a recent shoot

  • Wrote copy and scheduled for optimal engagement

Influencer Partnerships

  • Edited video content for Reels using Canva

  • Created captions and scheduled posts

  • Managed turnaround and creative approvals

YouTube Video Campaign

  • Edited branded photo content using Canva

  • Developed post captions and visual layouts

  • Scheduled content aligned with key campaign dates

Grow Fashion and Lifestyle Branding

Examples of my work

Testimonials

Sheridan B.

“Rachael has been such a valuable support for my business. As a solo operator, managing social media on top of everything else felt overwhelming but Rachael made it easy. She brought fresh ideas, created on-brand content, and helped me show up consistently online. I really appreciated her reliability, creativity, and how she took the time to understand my business and voice. Highly recommend working with her!”

Amie Marie Hair

“Rachael’s content is the perfect mix of informative and inspiring! Every post is thoughtfully designed and super helpful. She makes social media feel less overwhelming!”

Jessica G.

“I’ve known Rachael for many years and her ability to showcase the personality of a brand through social media is absolutely remarkable. She brings a real sense of authenticity to her content and she would be an absolute asset to any business who wants to organically grow their online presence and standout in their industry.”

 My Certifications & Experience

    • Bachelor of Creative Industries – QUT (Fashion Communication + Media & Communication)

    • Adobe Premiere Pro Essentials – Nexacu (2024)

    • Social media strategy training through real-world roles and freelance work

  • Canva · Adobe Premiere Pro · Meta Business Suite · Loomly · Shopify · Notion · Metricool

    • Increased Instagram engagement by 40% in two months for a lifestyle brand through strategic use of Reels and captions

    • Managed multi-platform content for Norman Window Furnishings across Instagram, TikTok, Pinterest, Facebook, LinkedIn, and YouTube

    • Achieved over 1,000 organic video views within 24 hours during a YouTube promotional campaign

    • Led influencer collaboration with TV personality Catriona Rowntree, handling video editing, content creation, and scheduling

    • Successfully maintained brand consistency while creating engaging content across diverse industries, including beauty, fashion, and interiors

Ready to get to work?

Looking for someone to manage your brand’s socials with a creative edge? I’d love to help.

Email me
Connect with me on LinkedIn

Or fill out my contact form below to schedule a free discovery chat.